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About Us

Located in Dubai Design District, The Qode is an integrated agency offering brands a specialized approach to Public Relations, Event Management, Digital Marketing, Social Media & Content Creation.  As a part of The Independents Group, we are now the operational partner for global agencies,  Karla Otto and K2 in the Middle East, North Africa & India.

Go to Karla Otto Website

Go to K2 Website

Established in 2010, The Qode has worked with brands within some of the world’s leading luxury groups such as LVMH, L’Oreal, Starwood, Richemont and Estee Lauder.  The agency has also successfully worked with the region's leading luxury retail groups including Chalhoub, Emaar, and Al Tayer.

We have always delved deeper into the ethos of every brand we work with, understanding its DNA and devising a tailored strategy to maximize its market potential and achieve its goals, while always maintaining a cost-effective yet creatively charged approach. 

The Qode’s strength lies in its accomplished management team who have harvested an extensive knowledge of the Middle Eastern luxury market through their combined experience spanning over several decades.  Our expertise covers key lifestyle industries including fashion, beauty, hospitality, food & beverage as well as, art & design.

Qode

Qode

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With a deep-rooted understanding of the regional luxury arena and long-standing relationships with some of the world's leading brands, The Qode has helped both regional and international brands build and maintain their brand equity.

The agency has established and nurtured relationships with regional media, influencers & key opinion leaders, VIPs & socialites, celebrities and luxury brands, affording brands an unrivalled advantage to achieve goals and add value to their business.

The Team

The Qode |  Luxury Communications Agency I PR I Digital I Events I Content
Ayman Fakoussa

Managing Partner

Ayman Fakoussa
The Qode |  Luxury Communications Agency I PR I Digital I Events I Content
Dipesh Depala

Managing partner

Dipesh Depala
The Qode |  Luxury Communications Agency I PR I Digital I Events I Content
Rania Kfoury

Communications Director

Rania Kfoury
The Qode |  Luxury Communications Agency I PR I Digital I Events I Content
Shimaa Elsayed

Communications Director

Shimaa Elsayed
The Qode |  Luxury Communications Agency I PR I Digital I Events I Content
Shaheena Usman

Associate Communications Director

Shaheena Usman
The Qode |  Luxury Communications Agency I PR I Digital I Events I Content
Farah El Alfy

Senior Communications Manager

Farah El Alfy
The Qode |  Luxury Communications Agency I PR I Digital I Events I Content
Rim Idriss

Events Manager

The Qode |  Luxury Communications Agency I PR I Digital I Events I Content
Soraya Spahi

Digital Marketing Manager

Soraya Spahi
The Qode |  Luxury Communications Agency I PR I Digital I Events I Content
Alpana Depala

Content Creation Manager

The Qode |  Luxury Communications Agency I PR I Digital I Events I Content
Gopika Madan

Associate Communications Manager

The Qode |  Luxury Communications Agency I PR I Digital I Events I Content
Moushmi Bhatia

Associate Communications Manager

The Qode |  Luxury Communications Agency I PR I Digital I Events I Content
Samuel Pohlner

Senior Communications Executive

The Qode |  Luxury Communications Agency I PR I Digital I Events I Content
Swati Jain

Senior Communications Executive

The Qode |  Luxury Communications Agency I PR I Digital I Events I Content
Darshana Kumar

Senior Communications Executive

The Qode |  Luxury Communications Agency I PR I Digital I Events I Content
Asha Yesudas

Communications Executive

The Qode |  Luxury Communications Agency I PR I Digital I Events I Content
Shelly Mistry

Junior Communications Executive

The Qode |  Luxury Communications Agency I PR I Digital I Events I Content
Annica Go

HR / Admin Manager

The Qode |  Luxury Communications Agency I PR I Digital I Events I Content
Michael Sy

Creative Content Executive

The Qode |  Luxury Communications Agency I PR I Digital I Events I Content
Shanna Uy

Communications Assistant

The Qode |  Luxury Communications Agency I PR I Digital I Events I Content
Alex Prabhu

Front Office Associate

Working with the QODE is great! They are really good, very professional and stylish guys. They are exceptional at what they do

Jeremy Lawrence - Editor in Chief, Esquire Middle East

They are great in terms of putting together a plan and delivering on their KPIs, so it's really a great experience working with them

Ghada Khoury - Head of Marketing, SEPHORA

They have always been very supportive and very professional, super efficient and we had many great experiences working with them

Nicolas Sporri - PR Manager, Berluti (LVMH Group)

A huge thank you for the wonderful organization by The QODE! We were all very impressed by the level of services provided for the media and VIP dinner. Congratulations to the whole team!

Gaëlle Barras - Marketing & Sales Director, Clinique La Prairie

Thank you for all the great digital work you and the team have been accomplishing. I am receiving compliments about our digital pages almost weekly, people love the content and general themes 

Devyn Van Niekerk - Business Manager, KATSUYA by Starck

Hands down the best PR agency I have ever dealt with. Continuously sources & follows up on PR opportunities. I rave so much about them people ask me if I own equity 

Tarek Barakat - Marketing Director, Beside Group (Diesel & Diesel Black Gold)

The Qode team quickly became an extension to our marketing team, and within a short time span managed to secure high quality features and reviews for the hotel and our outlets. They also did a great job of managing high quality events at the hotel and bringing VIPs to the property. Overall they have done a superb job and I would highly recommend them

Faiek El Saadani, General Manager - The St. Regis Dubai

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The Qode |  Luxury Communications Agency I PR I Digital I Events I Content