Located in Dubai Design District, The Qode is an integrated agency offering brands a specialized approach to Public Relations, Event Management, Digital Marketing, Social Media & Content Creation. As part of The Independents Group, we are now the operational partner for global agencies, Karla Otto and K2 in the Middle East, North Africa & India.
Established in 2010, The Qode has worked with brands within some of the world’s leading luxury groups such as LVMH, L’Oreal, Starwood, Richemont and Estee Lauder. The agency has also successfully worked with the region's leading luxury retail groups including Chalhoub, Emaar, and Al Tayer.
We have always delved deeper into the ethos of every brand we work with, understanding its DNA and devising a tailored strategy to maximize its market potential and achieve its goals, while always maintaining a cost-effective yet creatively charged approach.
The Qode’s strength lies in its accomplished management team who have harvested an extensive knowledge of the Middle Eastern luxury market through their combined experience spanning over several decades. Our expertise covers key lifestyle industries including fashion, beauty, hospitality, food & beverage as well as, art & design.
With a deep-rooted understanding of the regional luxury arena and long-standing relationships with some of the world's leading brands, The Qode has helped both regional and international brands build and maintain their brand equity.
The agency has established and nurtured relationships with regional media, influencers & key opinion leaders, VIPs & socialites, celebrities and luxury brands, affording brands an unrivalled advantage to achieve goals and add value to their business.
Ayman has lived and worked in Dubai for 14 years, educated in Canada, he graduated from McGill University with honours in International Business & Entrepreneurship.
He started his career in Events Management for just over 1 year working in the UAE & Qatar. Ayman worked at L’Oreal Luxury Division for 4 years in Regional Marketing (Product Management, Marketing, PR & events). He worked on several brands including Helena Rubinstein, Kiehl’s and finally on Lancôme make-up, skincare & fragrance.
He moved on to set up and head the Marketing & PR department for the regional luxury retailer Villa Moda, developing the communications and marketing strategies for each market (UAE, Kuwait, Qatar, Bahrain), establishing strong relationships with media partners & VIPs around the region.
Dipesh has lived and worked in Dubai for 25 years. Educated in the UK and Switzerland, he brings a truly global and professional perspective to the needs of luxury brands in the region.
Formerly head of a group of companies, which include ASAAT, one of the leading food distribution companies in the region established in 1969, Depala International, Richesse ltd., and Elysee LLC, which is the luxury brand division of his business, under which he has represented brands such as Herve Leger, Jo Malone, Gina, La Mer, and Korloff Paris.
Dipesh is also well-known social commentator and fashion & lifestyle columnist, having contributed to publications such as Vogue India, Harper’s Bazaar Arabia, Grazia Middle East, Khaleej Times, Gulf News and many more. He is also a consultant and advisor for fashion and lifestyle brands.
Today the head of the events and digital marketing divisions of his company The Qode, he aims to bring his clients and the brands he represents the very best in digital communication and creative direction.
Holder of a Bachelor degree in Journalism and Public Relations from the Lebanese University in Lebanon, Rania moved to Dubai in 2004 to start her PR career. To date, Rania has accumulated 13 years of hands on PR experience taking on successful PR roles in both agency and in-house positions in companies such as Euro RSCG, Boutique 1 and Papillon Communications and for the last 7 years at The Qode.
Having worked in different service oriented industries in Lebanon, Rania used her experience to Rania’s outstanding reputation as a PR professional and performance in various PR roles led her to join the Qode at the early stages of the company’s inception in 2010. Her can-do attitude, commitment and eagerness to achieve results and exceed expectations were driving factors behind her professional growth.
Throughout her career, Rania worked on a wide range of successful PR campaigns for luxury brands spanning various industries such as; fashion (CH- Carolina Herrera, COS, Custo Barcelona, Diesel, Boutique 1) fragrances (Nina Ricci, Carolina Herrera, Comme Des Garcons), cosmetics (Lush, Sephora, Faces, Bourjois), art (Edge of Arabia), watches (Roger Dubuis, Frederic Constant) and jewelry (Bil Arabi) as well as hospitality (Zuri Resorts, The Peninsula) and F&B (Katsuya) to name a few.
Shimaa has spent the last 14 years living and working in Dubai. Moving from London, UK where she graduated from The London College of Fashion with a BA (Hons) in Product Development for the Fashion Industries, Shimaa has had her feet firmly lodged in Dubai's PR World.
She has worked on a very diverse portfolio of brands ranging from high-end luxury fashion & beauty to hospitality, to automotive to banking & finance brands.
She took a short break from PR when she joined Villa Moda Lifestyle and filled the post of Business Development Manager. There, she primarily worked on the development of a variety of real estate and art & culture projects.
Within her PR roles, Shimaa has led on accounts such as: Lancôme, Kiehl’s, Moda Operandi, Suzanne Kalan, Berluti, Cesare Paciotti, Bil Arabi, H&M, Elemis UK, Cleopatra’s Spa, Chaumet, Swarovski, Tanagra, Evian, Peugeot and Emirates NBD Bank.
As a Senior Communications Manager, Shaheena is responsible for spearheading many of the luxury fashion brands at The Qode in consulting, counseling and advising on PR and Communication strategies to help clients achieve impact led results across the GCC. Having worked across a wide portfolio of brands such as COS, Diesel Black Gold, Philipp Plein, Billionaire, Flash Entertainment, Beauty Blender, Benefit, Waitrose and much more, Shaheena’s ambitious and can-do attitude will ensure that clients and journalists alike enjoy her proactive and professional approach.
With 10 years experience in agency PR and Communications roles in both the UAE and UK, Shaheena holds a BA Hons degree in PR and Media from Queen Margarets University, Edinburgh. As a highly organized and strategic PR professional Shaheena’s previous roles include working with the Scottish Government and Edinburgh Festivals. Shaheena was born and raised in the UK.
Associate Communications Director
Farah started her career as a journalist working on the lifestyle editorial team for the International Herald Tribune (now New York Times International) for three years. She then moved to the world of Public Relations where she headed the Communications departments at hotels in UAE, Qatar and Egypt including Park Hyatt, Grand Hyatt and Fairmont for six years. Meanwhile Farah has also been an integral part of the Media Team at the World Economic Forum in Davos, Switzerland as well as the regional conferences in Morocco, China, Jordan and Egypt.
Farah pursued both her graduate and undergraduate degrees at American University in Cairo majoring in Mass Communications. She also spent a semester at the prestigious fashion institution Central Saint Martins in London.
Worth noting, at seven months Farah got her first modeling gig and was photographed for the cover of Cuddlies (number one baby diapers brand in Egypt). She dabbled in modeling on and off and was the face of Colgate and Cadbury Éclair as a teenager.
Farah has written several magazine columns including, most recent, ‘Miss Oh Lala’ published monthly in Bahrain and Qatar.
Senior Communications Manager
Born in Beverly Hills California, Soraya spent her formative years gaining valuable international exposure and a wealth of culture at schools across the globe. She was educated at the French Lycé in over 8 countries, which led her to be fluent in English, French and Arabic with a good handle on Spanish and Italian. Having completed 3 Bachelor Degrees in English Literature, Marketing, and Graphic Design, she then went on to further her education at the London Business School with a Postgraduates in Digital Marketing and finishing a prestigious photography course at the London School of Photography.
Now having a combined managerial work experience of over 10 years in Branding, Marketing and Digital Marketing, Soraya is launching a new initiative at The Qode to propel the agency into the digital era that we live in today. She has, in the past, worked with multinational clients in California, New York, Miami, London and Egypt, and has shown a track record of delivering top-notch quality results.
With a passion for people and music, Soraya has many interests including Game of Thrones, Star Wars, collecting Kid Robot figures, working on her food blog and being a social media enthusiast.
Digital Marketing Manager
Content Creation Manager
Associate Communications Manager
Associate Communications Manager
Senior Communications Executive
Senior Communications Executive
Senior Communications Executive
Junior Communications Executive
HR / Admin Manager
Creative Content Executive
Front Office Associate
Working with the QODE is great! They are really good, very professional and stylish guys. They are exceptional at what they do
They are great in terms of putting together a plan and delivering on their KPIs, so it's really a great experience working with them
They have always been very supportive and very professional, super efficient and we had many great experiences working with them
A huge thank you for the wonderful organization by The QODE! We were all very impressed by the level of services provided for the media and VIP dinner. Congratulations to the whole team!
Thank you for all the great digital work you and the team have been accomplishing. I am receiving compliments about our digital pages almost weekly, people love the content and general themes
Hands down the best PR agency I have ever dealt with. Continuously sources & follows up on PR opportunities. I rave so much about them people ask me if I own equity
The Qode team quickly became an extension to our marketing team, and within a short time span managed to secure high quality features and reviews for the hotel and our outlets. They also did a great job of managing high quality events at the hotel and bringing VIPs to the property. Overall they have done a superb job and I would highly recommend them