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Sephora Middle East

Global Leader in Beauty Retail

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Since 2013, The Qode has been managing all PR related activities for Sephora’s own products as well as its exclusive brands. Over the course of the last four years, we have consistently exceeded client expectations and KPIs by increasing brand awareness and consumer engagement through various PR activations. In the first year alone there was a 300% increase in media coverage results (AVE), spreading across various platforms. The Qode continues to exceed set targets by at least 20% year on year.

The Qode has successfully helped launch and maintain PR activities for a number of high profile brands in the region such as Kat Von D, Marc Jacobs Beauty and Fenty by Rihanna.

Client: Sephora

Industry: Beauty


We have worked together with the brand in setting new industry standards with the highly anticipated multi-brand events where each of the brands develop creative / exclusive activations. These events have become amongst the most talked about industry events in the region! In 2014, The Qode also introduced and launched a curated Sephora Eid Holiday Campaign exclusively for the region, which has since been rolled out every year and has become a part of their annual in-store promotions.

 client

It’s been an amazing experience working with them so far, they are great in terms of putting together a plan and delivering it and even over delivering on their KPI’s, so it's really an amazing experience working with them

Ghada Khoury, Head of marketing

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