The Qode played a big role in highlighting the RTW side of the Berluti business in the region and helped build the Berluti brand into a trusted and sought-after quality men’s fashion and footwear brand. In terms of coverage, we have managed to consistently build on the brand’s exposure and AVE with an average year on year increase of 72%.
We worked on a series of very successful events including a small fashion show / trunk show for the brand in the presence of their creative director.
The Qode also initiated a number of interesting concepts for the brand including the ‘Father & Son’ editorial photo shoot which was featured in a one of the region’s leading titles. It was followed by an exhibition of the photographs at one of Dubai’s top galleries in DIFC, gathering the subjects of the shoot with other VIP clients and media. This concept was such a success that it was later replicated by the brand as a best practice for a number of other countries.
They've always been very supportive and very professional, super efficient and we had many great experiences with them, thanks to their connection and great team!