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In its first year, The Qode was able to increase the brand’s AVE by more than 100% vs. previous coverage results, and exceeding KPIs by 92%. We worked to secure extensive and quality coverage for La Prairie in top tier publications such Vogue Arabia, Harper’s Bazaar Arabia, Emirates Woman, Sayidaty and Hia to name a few. The Qode also worked on a series of targeted influencer / blogger activations with regional key opinion leaders for the brand, ensuring quality exposure on social media. In terms of events, The Qode also executed quality press events and gatherings for the brand ensuring brand guidelines were seamlessly met.
Client: La Prairie
Industry: Beauty
